We’ve all taken part in a traditional planning process, where the previous plan is reviewed, a facilitator helps make an update, an overall vision is discussed, general goals are applauded, and everyone goes back to work doing what they have always done. This type of planning no longer works in today’s dynamic environment where everything can change overnight or even in an instant.
It is predicted that we will experience 100 years of change in the next 10 years and when you think about it, during the past hundred years, we went from just beyond the horse and buggy to electric cars, and crank telephones on party lines to I-Phones, so we’re in for quite a change in the next decade. New plans and planning methods are required just to keep up, much less stay on top of the changes affecting how all organizations perform and what they do.
As the world surrounding DMOs continues to change dramatically, agile strategic plans are imperative to “go with the flow,” and flexible omni-channel marketing plans that allow a response to changing conditions are needed to ensure that already limited dollars can be spent in the most effective way possible. The other types of plans that a DMO needs depends on the particular situation at hand.