Skills and Positions of a Tourism Team

Careful management of tourism efforts is imperative for success.

Characteristics that will take staff working to deliver results in today’s fast paced visitor-focused environments the furthest toward success include:

  • The ability to make decisions based on data and educate others on the reasons behind the decisions.
  • Recognition of the importance of maintaining a strong work-life balance.
  • Willingness to put in the extra time and energy needed to gain knowledge and experience which translates into confidence and composure.
  • Detail-oriented, organized, and thorough in all communications and activities.
  • The ability to focus and execute in concentrated efforts, while not getting caught up in multitasking.
  • Intrinsically self-motivated.
  • Decisive with a strong presence and positive attitude.
  • Excellent at listening and understanding the needs of others.
  • Bringing positive energy to the entire team.
  • A relationship-builder and team player.
  • Social web savvy and tech savvy, staying up with technology trends.
  • Possessing exceptional communication skills.

The overall capabilities encompassed by the staff of successful DMOs should include:

  • Strategic thinking, visioning, strategic planning, and goal setting
  • Research, analytics, and data analysis
  • Content, communications, copywriting
  • Technology, coding, website management
  • Email marketing
  • Social media marketing
  • Lead and visitor inquiry management
  • Email marketing
  • Mobile marketing
  • Paid media management
  • Search engine optimization
  • Public relations
  • Event planning
  • Graphic design
  • Video production
  • Information distribution
  • Marketing planning, marketing plans
  • Market intelligence, trend spotting, market targeting
  • Organizational change management
  • Team building

Case Studies

Learn which positions and skills can be contracted out and which are only effective when staffed.
Download the Team and Business Model White Paper.