by delliott | Jan 9, 2024
Development of a marketing strategy and messages to more effectively promote the hospitality products of Dow Corning to the lodging industry.
by delliott | Jan 9, 2024
Development of a marketing strategy and messages to more effectively promote the hospitality products of Union Carbide to the lodging industry.
by delliott | Jan 9, 2024
Following the segmentation of the properties of Days Inns of America into categories of 1-5 sunbursts, an approach that did not work particularly well because it pointed out the wide variation in property quality, an alternative program to improve their bottom line...
by delliott | Jan 9, 2024
Seeking to reach more guests in the 50-65 visitor market, research was undertaken to define the attributes of the hotel product and the most effective experiences to be offered with the stay, that would appeal primarily to this market.
by delliott | Jan 9, 2024
When Johnson Controls purchased PanAM World Services, a study to determine the marketing approach, services and costs that would be required to establish an immediate worldwide presence in facilities management at travel installations. The resulting strategy focusing...
