See America Scenic Byways Promotion

Development of travel experiences for each Scenic Byway as part of a joint promotion with between the Federal Highway Administration National Scenic Byways program, the National Park Service, and See America, a program of the Travel Industry Association of...

Byway Marketing, The History Channel

Development of a special collection featuring two National Scenic Byways in each of the 50 states to support History Channel programming featuring each US state.

Byway Marketing, Route 66 All American Road

Development of comprehensive 15-day and 22-day visitor experiences offered to international visitors by overseas tour operators which resulted in thousands of overnight stays in the rural communities along the route.

Byway Marketing, Motor Cities Heritage Area

Development of a collection of visitor experiences featuring the Woodward Avenue M-1 All American Road to promote Dearborn, Michigan as the “Driving Capital of the World.” The collection was ultimately featured the Travel Michigan website.