Seeking to rejuvenate the organization and transform the Byway into a tourism offering, a project included (1) development of a new route to reroute the Byway, (2) determination of the appropriate placement of directional signage, (3) management of the development of plans for a new interpretive center, (4) delivering grant oversight, (5) development of a series of individual driving travel packages, 6) development of a new website with unique mapping and (7) development of marketing materials to promote the Byway to a national audience.