Utilization of a cooperative marketing program grant from Virginia Tourism to develop a comprehensive collection of travel packages throughout the state featuring Scenic Byways and other scenic routes, concentrating the effort in rural areas where tourism was most challenging. The program ultimately delivered more than 1,000 room nights to the rural regions and hundreds of new travelers to Virginia’s Byways and backroads.
Byway Tourism Development, Experience Virginia
by delliott | Jan 9, 2024 | 0 comments