Seeking to make tourism a stronger partner in delivering economic development to the region, a planning effort included (1) a comprehensive inventory of tourism assets and resources in the two-county area and surrounds, including the offerings of all 168 existing marketing partners, (2) definition and geo-targeting of addressable visitor markets, (3) segmenting and targeting visitor markets (4) a local marketing effort (5) a revenue plan, (6) a plan to enhance the website with additional content to appeal to specific target markets, and (7) a digital marketing plan to support the effort.