National Travel Center has successfully aided numerous small towns, rural communities and scenic and heritage routes to acquire grants through applicable Community Foundations, the USDA and other organizations to assist rural communities to jump-start their hands-on rural tourism development. Southern Virginia on the Move New Visitor Region When Virginia Tourism carved out a new region from the massive central region, a complete program was implemented to promote an area traditionally referred to as Southside, with unique previously not featured heritage and culture. The effort included a (1) comprehensive inventory of the tourism resources and assets in the multi-county area, (2) development of a new visual identification and imagery, (3) development of a completely new website with original copy for each visitor facing location, (4) development of a comprehensive collection of travel packages featuring the heritage, culture and scenic routes throughout the region, (5) development of new print materials, including brochures and print ads, (6) development of a comprehensive marketing plan to introduce the new region, create awareness of the uniqueness of the area, promote major area attractions, and deliver specific messages to target visitors, and (7) a process to incorporate the disparate entities in the region into a cohesive marketing effort.